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• Despite the need for a vaccine card and constant masking, GAMA Expo 2022 felt relatively normal — possibly because for me the hallmark of a show is talking with other humans that you are not normally around, and that's what I did. Talking with people felt good.
• Lots of folks were talking about TikTok, with publishers talking about increased awareness of featured games and the need to hire content creators to (wait for it) create content. BGG has a Tik Tok channel that we've barely used to this point, but I've now posted two videos on it, and we'll keep making more. If nothing else, this should inspire me to not take so damn long to complete anything. Work fast, publish, and get on to what's next!
• Game distributors in the U.S. seem like they're no longer bridging the gap effectively between publishers and retailers, with publishers sitting on games because distributors aren't ordering them and retailers not carrying games because (again) distributors aren't ordering them. Publishers seemed to be more aggressively pushing for direct-to-retail sales, and retailers were like, yes, please. Of course, many publishers are happy to take direct orders from individuals, but having your games on store shelves is even better since they will be seen by potential buyers who otherwise would never have known about them.
I end the video by showing off the handful of games that I took home from GAMA, along with a special non-game item that for some reason made me deliriously happy.
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