To summarize for those who don't watch the video — although I encourage you to do so, given this opportunity to hear about the gaming industry's biggest award from someone who knows about it better than almost anyone else — the bottom line is that if you're active on BoardGameGeek, then the Spiel des Jahres award is not intended for you. Most likely, you know more about games than the "average" person; you know how to interpret rules; you have experience with dozens or even hundreds of games. Spiel des Jahres, as noted on the SdJ website, is "intended to promote games as a cultural asset to encourage gaming amongst family and friends and to provide an aid to selecting the best games from a wide range of products on offer", with "best" meaning best for the average person on the street.