In 2014, fair organizer Merz Verlag filled only half of hall 4, with the area being poorly visited compared to halls 1, 2 and 3; for 2015, more than one hundred exhibitors filled every available meter of hall 7, with many of them being newcomers to the Spiel experience. If nothing else, this experience might be a good lesson for other con organizers: If you're going to spill out into previously unused territory, don't do so in a minor way, but do so on a large enough scale that people will have to pay attention to what's being featured there.