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Why is SJG using Kickstarter for this project, a $100 version of a board game that hasn't appeared in print for 25 years? Well, that question is kind of its own answer, isn't it? For more details, here's what the company says on Kickstarter:
Quote:
• First, our margin on this game is low, so we had to be conservative in our plans. We couldn't put a 10-year supply in the warehouse. We were going to print only 3,000, which is the absolute minimum we were sure of selling in a year or so. There would probably not have been expansion sets, or even a reprint. Something that's expensive to do at 3,000 units is impossible at 1,000!
But with Kickstarter, we can reach a lot of people quickly, and gauge our support. If the initial print run can be bigger, fine! If the gamers show that they want an expansion set later, then I get to do it!
• Second, because I got literally hundreds of requests to pre-order the game, and we don't do pre-orders. When we get our new shopping cart set up, sure . . . but that won't be any time soon. By using Kickstarter, we get a pre-order system automatically. And, because so many people said they wanted more than one copy, we're offering options for two and even three.
• Third, because with Kickstarter we can have stretch goals, which will let us add more components and improve the ones that are already there.
The $20,000 funding goal was met within a few hours of the project's launch, so those stretch goals will likely come into play before the project ends on May 11, 2012. And as for the funding levels, for $4,500 you can receive three thousand copies of your own 8" x 10" counter sheet that includes whatever you want on it. What would you put on your Ogre counter sheet?
But with Kickstarter, we can reach a lot of people quickly, and gauge our support. If the initial print run can be bigger, fine! If the gamers show that they want an expansion set later, then I get to do it!
• Second, because I got literally hundreds of requests to pre-order the game, and we don't do pre-orders. When we get our new shopping cart set up, sure . . . but that won't be any time soon. By using Kickstarter, we get a pre-order system automatically. And, because so many people said they wanted more than one copy, we're offering options for two and even three.
• Third, because with Kickstarter we can have stretch goals, which will let us add more components and improve the ones that are already there.
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