The experience differed greatly from what I encountered in 2017 — covered in three reports here, here, and here — partly because I had already encountered the show once and knew what to expect (reminiscent of why I think it's so important to play games more than once prior to reviewing them!) and mostly because rain on the first three days of the fair kept me and my family saying, "We'll go the next day" repeatedly until we finally did attend on Saturday, and hoo boy, was the show ever crowded!
The train from Florence was jam-packed before we even left the station, with me harassing people to move their bags from the seat so that my mother- and father-in-law could sit. Did you pay for a ticket for your bag? I don't think so, signore, so move it and make way for Nana!
My son Traver and I found seats after the third stop when some folks departed, but from that point on the train got only more crowded, filled with jedi, anime heroes, alien creatures, and Hogwarts students from every house. If J.K. Rowling gets a cut of every wand, scarf, and robe sold, then the HP books could disappear from store shelves and she'd still be set for life. When I attended Lucca in 2017, I went on my own, so I didn't recognize many of the anime characters around me, but now my son could point out everyone from Naruto, One Piece, Fairy Tale, and many other manga and anime series. As he said later, he didn't care about missing Halloween in the U.S. because it was way more fun watching adults dress up in far better costumes at Lucca.
Once off the train, you shuffled through the streets following the cosplay crowd, several people wearing costume-style onesies, and many more people wearing "normal" clothes to the fair's main entrance. You didn't have to buy a ticket to enter the Lucca Comics & Games fair because the event takes place across the entire city center of Lucca, which is surrounded by the remnants of walls from Renaissance times. If you wish, you can walk the city for free people-watching, but to enter the fenced-off locations of the fair that contain Japantown, the games hall, and the other specialized exhibits, you needed to buy a ticket (€19-21 for those ten and over, free for younger attendees).
Inside the game hall, I found a layout reminiscent of what I saw in 2017: game publishers occupying roughly three-fifths of the hall, with role-playing publishers, fantasy artists, retailers, video game publishers, and tchotchke sellers splitting the rest of the space.
Two new booths stood out from everything else: Z-Man Games was hosting the 2018 Pandemic Survival World Championship during the Lucca fair, and game designer Matt Leacock was on hand to observe. (Leacock noted that the challenges during these events are designed in-house by Z-Man and not by him as they used to be, mostly because Z-Man wants to give him the opportunity to focus on designing new games instead of one-off scenarios.)
I was on hand for the start of the third round of play, with eight teams of two being introduced to applause from the crowd (with cheers on behalf of the Italian home team). One interesting holdover from the previous ownership of Z-Man Games by Canadian Sophie Gravel is that Canada holds separate events for English speakers and French speakers — and the winners of each of those events were still in competition for the grand prize at this stage of the tournament. Perhaps someday the tournament will end with an all-Canada finalé, leading players from other countries to protest for an equal shot at winning, but in 2018 the Dutch team prevailed, following near disaster in the second round as Leacock watched them on the verge of elimination for turn after turn after turn until they turned things around.
The other new booth that proved to be a huge draw was an area reserved for artists to create new works in front of an audience, with those works then scheduled to be auctioned for charity. I walked by the booth several times, and at least a half-dozen artists seemed to be at work each time, a crowd around them admiring the work. Plenty of artists had separate booths where they sold prints and books of their work, but this booth stood out as a way to watch someone exhibit their skill in real time — which is not something that game designers could do in a similar way.
As for the new games being sold and demoed at Lucca, many of them had just debuted at SPIEL '18 the week beforehand, but now they were being sold in Italian by Italian publishers who had far larger stands at Lucca than they had at SPIEL. In Essen, for example, Giochi Uniti had two new games — Gnomeland and Monstrite — that were a focal point of their booth, but in Lucca they had those two titles, along with Italian versions of many other new games, not to mention an extensive back catalog of games as well as a separate shed filled with games at clearance prices.
In Essen, dV Giochi is always located within the ABACUSSPIELE booth and practically invisible if you aren't looking for it, whereas in Lucca dV Giochi had an enormous stand with many more titles than the Catalyst and new Deckscape game seen in Essen. You want new SPIEL '18 releases Forum Trajanum, Cuzco, U.S. Telegraph, and more in Italian? Then you'll find them waiting in the dV Giochi booth.
In terms of announcements of forthcoming games, I didn't see much that was new to me. CMON Limited, for example, was promoting several titles hitting the Italian market in late 2018 and throughout 2019, but I had already seen these games — Narcos, Wacky Races, Trudvang Legends, Sugar Blast — at the press event during Gen Con 2018 and some titles, such as Kick-Ass: The Board Game, were being touted as future releases despite being out in the U.S. While some parts of the international game market have moved toward simultaneous release, as with the dV Giochi titles mentioned above, other companies still roll out games in bits and pieces based on the specific demands of each potential marketplace.
One interesting aspect of the CMON booth is that it wasn't a CMON booth at all, but rather an Asmodee booth that featured titles from CMON Limited. In the U.S., CMON delivers its own games to a variety of distributors, whereas everywhere else (to the best of my knowledge) CMON partners with Asmodee for distribution, possibly due to Asmodee having purchased the main distributors in locations such as the UK, Germany, Italy, and the Scandinavian countries. Gamers in the U.S. might think of Asmodee and CMON as adversaries for market share and mindshare among gamers, but elsewhere the two work hand-in-hand as increasing sales of CMON titles outside the U.S. benefits Asmodee through the distribution side of its business.
One announcement that was new for me, and possibly for you as well, is that Italian publisher uplay.it edizioni is founding a new brand — Mojito Studios — for the publication of a new version of Cleopatra and the Society of Architects, a Bruno Cathala and Ludovic Maublanc design that first appeared from Days of Wonder in 2006.
This new version will feature artwork by Miguel Coimbra, and instead of using the box top for the base of the palace, players will build a 3D palace over the course of the game, adding elements to it to make it more complete. Creative director of uplay.it Giovanni Messina says that Cathala and Maublanc have been redesigning parts of the game based upon more than a decade's worth of feedback and additional design experience, and the company will start talking about the game in more detail at the Spielwarenmesse and FIJ conventions in early 2019 ahead of a mid-2019 Kickstarter campaign.
Two games that uplay.it edizioni was featuring at Lucca might also be of interest to those located outside Italy, one of those being The Long Road, a new design by Stefania Niccolini and Marco Canetta, who are well-known for the far more involved Railroad Revolution and ZhanGuo. Here's an overview of this game:
A player's turn takes place as follows:
• You MAY change your caravan cards.
• You MUST play one caravan card on a destination.
• You MAY play a character card if you didn't before on this destination.
• You MAY apply the effect of the caravan card.
• You MAY buy one weapon.
• You MAY assign weapons to one character.
• You MUST draw cards to refill your hand of three caravan cards.
When a destination is full, the sale takes place and the players get proceeds from the caravan cards based on the effects and values of the characters they've played, a value that could be increased by weapons. Then character cards are split as well.
The game continues until the fourth sale triggers the end. At that point, the richest player wins.
The other item from uplay.it edizioni is a new edition of Kramer and Ulrich's The Princes of Florence that appeared only in Italian at the end of 2017 with new art from Mirco Paganessi, metal coins, and a new look with the graphic design.
I have more to post about the games and publishers at Lucca 2018, but let's save that for the next post and wrap this report with a tiny sampling of the cosplay on display during the fair. The most audacious costume by perhaps only one was this:
Why do I label this the most audacious cosplay? Because this woman had an entire bed as part of her costume, and she was rolling it with her down the street!
There's a weird dissonance with many of these cosplayers, though, and that's the reaction of those who admire the work and want to post with the person. Here's the uncropped image of what's shown above:
Dude, you look awful happy to be posing with a demon-possessed little girl. What gives? This experience is repeated over and over again during Lucca as with these women who also posed with the faux-Regan. Note also the anime character behind the priest, the other anime character with green hair across the canal, the costumed man tending to his companion's sore feet behind the first anime character, and the woman with a dog in the stroller. That's the spirit of Lucca in one shot!
These two had a nice set-up, but I'm baffled by the heads floating above the hands instead of laying in them or in the crook of the arm. Am I missing a pop culture reference here?
I saw fewer Game of Thrones characters than I would have expected, but perhaps that's my fault since I've actually watched GoT and seen barely any anime relative to what's been released. Saw a few other Daenerys Targaryens around, including in line at the Il Trono di Spade booth, but no pics of them, alas.
My son seems indifferent to being turned by the Night King. Oh well.
The best way to attend such a fair in cosplay seems to be as part of a group. These folks memorialized their experience in Japantown prior to walking the streets.
More to come!