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We are very confident that our new partnership will allow us to focus on creating incredible licensed and original board games with the marketing materials and programs to support them. Alliance will help us reduce product shortages, execute effective promotional programs, and provide exceptional support for every hobby store. We want to ensure that retailers and consumers see a tangible benefit from this change. We have outlined several new programs that are only possible with the outreach and coordination efforts offered by Alliance.
One interesting new program for retailers is something that would be difficult to do when distributing through several companies, that program being a product swap that allows retailers to return unsold Cryptozoic titles in Q4 2013 in exchange for other product. This program will be available for select titles from Cryptozoic, such as any of its Middle-earth themed games.I particularly love this question from the F.A.Q. in the press release:
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Q: Cryptozoic has some really exciting new games coming out soon. I've already pre-ordered these games with another distributor. Do I need to re-order these games from Alliance?
Yes, that's how normal people talk./pic1132853.jpg)
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• On that same day, the Boy Scouts of America announced that it was introducing a "Game Design" merit badge. From the announcement:
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To earn this merit badge, a Scout is required to analyze different types of games; describe play value, content, and theme; and understand the significance of intellectual property as it relates to the game industry....
The Scout puts his newfound knowledge to use by designing a game and creating a design notebook for this project. In his notebook, the Scout must demonstrate an initial concept, multiple design iterations based on initial testing, and feedback from blind testing. Once his concept is approved, the Scout can begin to build a prototype of his game. Testing of a Scout's game can be done at Scouting functions such as camp outings. For his game design, he can choose from a wide range of media, from cards to boards, dice, and even designing a smartphone application.
The Scout puts his newfound knowledge to use by designing a game and creating a design notebook for this project. In his notebook, the Scout must demonstrate an initial concept, multiple design iterations based on initial testing, and feedback from blind testing. Once his concept is approved, the Scout can begin to build a prototype of his game. Testing of a Scout's game can be done at Scouting functions such as camp outings. For his game design, he can choose from a wide range of media, from cards to boards, dice, and even designing a smartphone application.
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