Links: Board Games in Mainstream Media, Giant Letters in a Stadium & Beer in a Lecturer

[Adam] Smith described such monopolist rent-seekers, who in his day were typified by the landed gentry of England, as the great parasites in the capitalist order. They avoided productive labor, innovated nothing, created nothing – the land was already there – and made a great deal of money while bleeding those who had to pay rent. The initial phase of competition in Monopoly, the free-trade phase that happens to be the most exciting part of the game to watch, is really about ending free trade and nixing competition in order to replace it with rent-seeking.

Out of the Box created nine-foot square vinyl letters and set them up on the football field. The spectators (now participants) were split into two teams – the north half of the stand versus the south half. The questions were shown on the jumbo screens with three possible answers that the teams were to cheer for their favorite choice. Then the cheerleaders on the field would move the letter tiles according to the word.

And the questions that were used were created specifically for this event with responses being submitted prior to the event from Out of the Box fans around the world. They were all BYU-related such as "Name a BYU Quarterback" or "Favorite Ice Cream Flavor at the BYU Creamery".