![Gen Con 2016 to Expand into Lucas Oil Stadium](https://cf.geekdo-images.com/epzlgJ9YtYvLEFIHU0eXxw__thumb/img/2HGz6ZISaasjIIneq46LJH1TJyQ=/fit-in/200x150/filters:strip_icc()/pic1062504.jpg)
Why couldn't those exhibitors retain the same spaces they occupied at Gen Con 2015? Partly because Gen Con offers discounted space for first-timers in its "Entrepreneur's Alley", and since those exhibitors wouldn't be first-timers in 2016, they weren't eligible to be in "Entrepreneur's Alley". What's more, both those exhibitors and others who were exhibiting at Gen Con for only the first or second time had no seniority in Gen Con's booth-reservation system, which meant that they were shut out during the show when everyone else was reserving space for Gen Con 2016.
Now Gen Con has announced that for 2016 it will expand its events space into Lucas Oil Stadium, a multipurpose stadium on the block adjacent to the Indiana Convention Center where Gen Con takes place. Here's an excerpt from the press release:
"Expansion into Lucas Oil Stadium is another exciting step forward for Gen Con," said Adrian Swartout, Gen Con CEO/Owner. "Gen Con has grown to host nearly 200,000 turnstile attendees, and it is evident that we have to accelerate our growth plans to meet attendee, exhibitor, and event organizer demand. Expansion into Lucas Oil Stadium allows Gen Con to keep offering more gaming, exhibition, and entertainment options each year."
A large-scale, life-size gaming experience, True Dungeon creates an immersive environment where players can solve puzzles and battle giant monsters. Attendees will have easy access to True Dungeon events through a corridor that directly connects the Indiana Convention Center to Lucas Oil Stadium. True Dungeon's 2016 event will feature an expedition through lava caverns and a mission across an underground city. Attendees can learn more here.