This is Scrabble (and made by the same company) with a "Where's Wally?" overlay. Each player has their own foolscap-sized Where's Wally? picture (double-sided for 8 unique pictures). When forming words, all normal Scrabble rules and bonuses apply AS WELL AS scoring double if the word you spell can be recognized in your picture. You get a bonus 100 points for spelling (and finding) Wally.