Toy Fair New York has a 117-year unparalleled track record of success. It remains The Toy Association's responsibility to protect business rights, promote toy companies, advocate for members, and help members sell more product — which includes delivering a worthwhile investment in a quality, essential trade event.
"Certainly, there are legitimate concerns around the pandemic that has guided thinking," added Pasierb. "Many are saying they are very comfortable with being at the Javits Center and at the show given strict health and safety protocols in place, while travel concerns and for some, staff absences due to illness at home, rightfully weigh on their minds."
With about 700 toy manufacturers who remained committed to exhibiting at Toy Fair, "constant, unfounded rumors" on social media and elsewhere defied The Toy Association's best efforts to sustain the show amid global uncertainty surrounding the pandemic.
Pasierb concluded: "Delivering a best-in-class next Toy Fair for all the varied audiences it serves so well is now our focus. We will be working with all exhibitors on next steps to unwind February 2022 and build a solid base for visitors from across the world to again experience Toy Fair."
The Spielwarenmesse toy fair in Nürnberg, Germany is scheduled for February 2-6, 2022, and as far as I know that show is still taking place, with publishers asking whether I'll be on site to record video overviews of new games. (I will not.) That said, publishers have also speculated that Spielwarenmesse will be cancelled before too long, and I know that Pegasus Spiele withdrew from the show earlier this week, a decision that also impacts other companies distributed by Pegasus who have meeting space in its booth.
I don't envy anyone planning for conventions these days as you almost need to have one foot out the door the entire time. Thankfully I hadn't yet bought plane tickets to NYC as I was still on the fence for that event. My hesitancy was rewarded!