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Mayfair Games Acquires Twilight Creations

Mayfair Games Acquires Twilight Creations
From gallery of W Eric Martin
In January 2016, Asmodee announced that it had acquired the worldwide English-language rights to Catan from U.S. publisher Mayfair Games, leaving some to speculate that Mayfair would die off soon without its cash cow.

If Mayfair has died, however, it's at least chosen a suitably undead partner for the future. Five months after the Catan deal, Mayfair Games has announced that it's purchased "a controlling interest" in Kentucky-based Twilight Creations, best known for its endlessly-shambling game series Zombies!!! and other horror-themed games.

Twilight Creations was founded in 2002 by Kerry and Todd Breitenstein, the latter of whom died in 2013; Kerry Breitenstein has continued to lead the company since that time, and she will "remain an integral part of Twilight Creations, overseeing the creative side of the company as the Vice President of Design and Production", according to a press release accompanying the announcement. Mayfair Games's Loren Roznai will serve as President of Twilight Creations and run the company's day-to-day operations.

A further excerpt from the press release:

Quote:
All logistical operations for Twilight Creations are being moved to Mayfair Games in Skokie [Illinois]. All sales and distribution inquires will be handled by our Sales team in Plant City, FL. All distributors will remain the same.
Twilight Creations wasn't scheduled to have a presence at the 2016 Origins Game Fair, which opens June 15, but thanks to this acquisition Mayfair Games will now feature the Zombies!!! line at that show. Mayfair and Twilight Creations will each have their own booths as scheduled at Gen Con 2016 (since those spaces were already paid for), with them sharing a combined space at conventions in 2017.

The press release ends as follows: "We are both excited about the possibilities ahead of us and we hope you'll join us in this Zombie adventure. Stay tuned for BIG Zombies!!! announcements in the coming months!" In April 2016, I posted about the forthcoming Zombies!!! Ultimate Collector Set, Zombies!!! Ultimate Upgrade Kit, and Zombies!!! soundtrack being created by Midnight Syndicate; Twilight Creations had posted about those items solely on Facebook as far as I can tell, so I don't know whether those items are what's hinted at or perhaps other things. Either way, no word yet on when Agrizombies!!! might be released...

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