Links: Running for Relics, Digging Up Relics & Games Not Lasting Long Enough to Be Relics

Relic Runners wasn't my first game I had tried to design, but it is certainly the first one I designed to completion with the aim of submitting to publishers. I decided to enter it in a game design competition, Europa Ludi, in early 2012, and it ended up being selected as one of the ten finalists. While it didn't win, the prototype was taken along to Essen later that year by a representative of the competition, Matthieu, who had arranged meetings with lots of publishers to show off our prototypes for us. He ended up showing Wandering Monks (the name of my prototype at the time) to Days of Wonder without me even knowing it actually, and the first I knew of it was a few weeks after Essen when I got a very surprising email from Days of Wonder asking me for some rule clarifications. They really liked the game, and things moved quickly from there!

Small carved stones unearthed in a nearly 5,000-year-old burial could represent the earliest gaming tokens ever found, according to Turkish archaeologists who are excavating early Bronze Age graves.

"Some depict pigs, dogs and pyramids, others feature round and bullet shapes. We also found dice as well as three circular tokens made of white shell and topped with a black round stone," Haluk Sağlamtimur of Ege University in İzmir, Turkey, told Discovery News.

According to the archaeologist, who presented his finding at the annual symposium of excavations, surveys and archaeometry in Muğla, similar pieces were previously found in Tell Brak and Jemdet Nasr, two settlement mounds in northeastern Syria and in Iraq respectively.

"But they were found as isolated, single objects, therefore they were believed to be counting stones," Sağlamtimur said.

"On the contrary, our gaming pieces were found all together in the same cluster. It's a unique finding, a rather complete set of a chess like game. We are puzzling over its strategy," he added.

At some point in the late 1990s, a Wal-Mart buyer saw Vlasic's gallon jar [of pickles] and started talking to Pat Hunn about it. Hunn, who has also since left Vlasic, was then head of Vlasic's Wal-Mart sales team, based in Dallas. The gallon intrigued the buyer. In sales tests, priced somewhere over $3, "the gallon sold like crazy," says Hunn, "surprising us all." The Wal-Mart buyer had a brainstorm: What would happen to the gallon if they offered it nationwide and got it below $3? Hunn was skeptical, but his job was to look for ways to sell pickles at Wal-Mart. Why not?

And so Vlasic's gallon jar of pickles went into every Wal-Mart, some 3,000 stores, at $2.97, a price so low that Vlasic and Wal-Mart were making only a penny or two on a jar, if that. It was showcased on big pallets near the front of stores. It was an abundance of abundance. "It was selling 80 jars a week, on average, in every store," says Young. Doesn't sound like much, until you do the math: That's 240,000 gallons of pickles, just in gallon jars, just at Wal-Mart, every week. Whole fields of cucumbers were heading out the door.

For Vlasic, the gallon jar of pickles became what might be called a devastating success. "Quickly, it started cannibalizing our non-Wal-Mart business," says Young. "We saw consumers who used to buy the spears and the chips in supermarkets buying the Wal-Mart gallons. They'd eat a quarter of a jar and throw the thing away when they got moldy. A family can't eat them fast enough."

The gallon jar reshaped Vlasic's pickle business: It chewed up the profit margin of the business with Wal-Mart, and of pickles generally. Procurement had to scramble to find enough pickles to fill the gallons, but the volume gave Vlasic strong sales numbers, strong growth numbers, and a powerful place in the world of pickles at Wal-Mart. Which accounted for 30% of Vlasic's business. But the company's profits from pickles had shriveled 25% or more, Young says – millions of dollars.