Links: Less Crowded Conventions, Popping Publicity, and Games in the Environment

Links: Less Crowded Conventions, Popping Publicity, and Games in the Environment
From gallery of W Eric Martin
• On July 5, 2021, Asmodee Deutschland noted that due to the "still uncertain health situation in 2021" and despite the increasing speed with which vaccinations are being delivered in Germany, Asmodee and its studios will not have a stand at SPIEL '21. Asmodee had earlier stated that it would not attend Gen Con 2021, and Paizo Publishing will not be at that show either.

I've been compiling preview lists for Gen Con, Origins, and SPIEL — all visible here — and several publishers have responded to my outreach efforts to say that they don't plan to attend one show or another. Some have said they will exhibit in 2022 at the earliest.

When people have given reasons for not appearing at the shows, they primarily focus on health concerns (understandably), stating that they don't want to ask others to endanger themselves by representing them at conventions. Several publishers have said that due to social distancing requirements, they will likely focus solely on sales and not have demo space — or they will have only stand-up café-style tables that allow for a demo in a tight area, but not a full playthrough.

I can understand the stated health concerns, but I imagine that some publishers are taking advantage of the unique opportunity available in 2021 — a year in which you can roll over your booth fee to 2022 at Gen Con and SPIEL, despite the shows taking place — to determine how much value convention presence actually has. For many publishers, game sales in 2020 were mind-blowing, and for many titles, sales in 2021 have continued to surge faster than publishers can restock their warehouse. Given this condition, why not skip an event that costs thousands or tens of thousands of dollars/Euros to see whether sales roll along just fine anyway?

Normally you couldn't bail on a Gen Con booth without losing your place on the floor in the subsequent year, but in 2021 you can, so now's the time to experiment. Meanwhile, those publishers that do plan to exhibit can push all of their 2020 titles that lacked convention time to see whether the extra exposure makes a difference compared to sales in the previous year.

Players get to experiment as well to some degree, seeing whether they feel like they're missing out should they stay home — or perhaps realizing that they still have titles from the 2019 shows on their shelves that they've yet to play. We'll probably all have to wait until the 2022 conventions to see what, if anything, has "permanently" changed as a result...

• Speaking of Asmodee Deutschland, in March 2021 the company started handling distribution of titles from French publisher Cocktail Games.

• Canadian publisher FoxMind gets a callout in an April 2021 article in The Toy Book about the massive popularity of "fidget toys", with the company's Last Mouse Lost, a.k.a. Last One Lost, a.k.a. Go Pop! being hugely popular on TikTok.

At NY Toy Fair 2020, FoxMind's JC Dorais had told me that sales of game/toy were blowing away everything else in its catalog — and that was before the Covid-19 pandemic had led to a further surge in sales.

Board Game: Last One Lost

• In July 2021, The NY Times published an article by Ivan Nechepurenko and Misha Friedman titled "The Dark Side of Chess: Payoffs, Points and 12-Year-Old Grandmasters" that details the less-than-ideal situations in which two young players gained the title of "grandmaster".

Board Game: Hedgehog Roll
Board Game: Smart10
• While cleaning out my inbox, I ran across a few sales stats for 2020 that seemed worth sharing: German publisher Schmidt Spiele generated sales of €42.2 million in family and children's games in 2020, an increase of 37 percent over 2019. Puzzle sales for 2020 were €12.9 million, an increase of 66% over 2019.

Austrian publisher Piatnik totaled €40 million in sales, a 41% increase over 2019, with Speedy Roll — the 2020 Kinderspiel des Jahres winner — selling nearly 200,000 copies and Smart10 — the 2020 Spiel der Spiele winner — selling 50,000+ copies. I'm always curious about how the BGG audience compares to game players in general, so let me note that BGG's Speedy Roll page lists only 380 owners, which is less than .2% of what sold in Germany and Austria alone.

• In early July 2021, One Pip Wonder led a discussion on the environmental impacts of the board game industry to address comments on a June 2021 video on the same topic.


She followed up this video with one explaining how to recycle a board game.

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