Alternatively, if you do attempt to re-release a game via traditional distribution channels, then you need to pray that any number of witty UK board game influencers take notice and give you coverage. Those folks hold massive sway over the current industry's focus, and without a ringing endorsement poshly articulated in the Queen's English ("Best Euro Ever" anyone?), your revised labor of love is headed for a Miniature Market fire sale.
I honestly wonder that, if Princes had launched in today's environment, would it have ever cracked BGG's Top 10? I'm not convinced that it would; not because the game isn't excellent — it truly is — but because today's conditions are so different. It made an impact at a time when only a handful of established publishers released far fewer games. Nowadays there is so much noise that it is nearly impossible to ensure that your wares are seen, heard, and given a fair chance to succeed in the market.
On the other hand, most new games went under radar. The sales of Poisons, Vintage, Maracas, Ménestrels and Stolen Paintings are modest, if not disappointing, even when they all got good reviews. I can understand it for Poisons, which is at its best with five or more players, or with Maracas, which looks much more fun once you've held and shaken the actual gizmo. Stolen Paintings, Vintage and Ménestrels, on the other hand, are very classic euro style card games, play really well even with only three or four players, and I thought they would be well fitted for the times. Only one of my new games, Vampire – Vendetta, seems to sell really well, and it might be in part, paradoxically, because the action takes place in a decades old fantasy universe.