Greater Than Games Purchased by Flat River Group

Publisher Greater Than Games has been purchased by Flat River Group, which describes itself as "an e-commerce business accelerator" and which functions as a combined distributor, consolidator, and retail partner.

Here's the press release announcing the deal:

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Founded in 2011 and based in St. Louis, Missouri, Greater Than Games publishes engaging tabletop games including Sentinels of the Multiverse, Spirit Island, and Medium to name a few. As a long-time vendor partner of Flat River Group, Greater Than Games has seen very steady business growth since their inception and has merged with other established game brands including Dice Hate Me Games in 2015 and acquired publishing rights to Cheapass Games in 2019.

"For the past ten years, we at Greater Than Games have been committed to making high quality games, and to growing and bettering the tabletop gaming industry," said Paul Bender, president of Greater Than Games. "I have been interested in working more closely with Flat River Group for several years, and I'm extremely excited to be joining forces with them starting today. I believe that this partnership will let us develop and produce even more games of the high quality for which we strive, and I'm really looking forward to working more on all of our upcoming projects."

"We are deeply connected to the board game industry as it is one of our strongest vendor categories," said Matt Stahlin, president of Flat River Group. "Partnering with Greater Than Games is a win-win scenario for both our companies. Greater Than Games has been phenomenal to work with as a vendor and we are excited to take our partnership to the next level." Flat River Group made a similar acquisition in 2019 when they purchased Impressions Game Distribution Services.

Among other things, Flat River Group supplies games to retailers such as Amazon, Target, Walmart, QVC, Kohl's, and Bed, Bath & Beyond.

Christopher Badell, Editor-in-Chief at GTG, writes about this deal here. An excerpt:

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So, what does that mean for us? Greater Than Games is still here, including everyone on the GTG team. We're going to keep making games, but with more support and resources than we had before. Additionally, our GTG Operations department is stronger than ever as we integrate the Flat River Group methods and technology upgrades into our approach to warehousing, fulfillment, and distribution. We're working on a ton of major projects — some of which you might have heard of, and some that are brand new — and we're excited to grow together with Flat River Group, and with all of you out there who have made the last decade of GTG possible.

I'm sure you have questions. And we are all about answering them! Paul and I will be doing a Livestream video on our YouTube channel next Thursday, December 9th, at 2:00 PM CST. We look forward to talking through this growth, as well as fielding any questions you want to ask us about what all this means. And, as always, feel free to reach out to us at [email protected] with any questions.

On a side note unrelated to this deal, Spirit Island is now the tenth highest ranked game in the BGG database, having just edged past War of the Ring: Second Edition.