This publicity does not always happen in a timely manner due to the limited number of hours in the day or the lack of willing players at the table or any number of other reasons. Sometimes this publicity doesn't happen for a long time — if ever.
If you are a publisher, your prime takeaway from this video could be that Eric might not touch your package for years, and that takeaway is correct. Despite my best intentions, I can't cover everything that I wish to...but in this case I finally shine the spotlight on UK publisher Big Potato, which does a stellar job on marketing that will never be seen by most people. Watch the video and see whether you agree: